How to Build a Successful Facebook Ad in 11 Steps

To create a successful Facebook ad campaign, it's important to follow some sort of structure so that you don't miss anything important. Remember that even experienced pilots use a checklist to ensure that they don't forget anything that is necessary.

 

You aren't in charge of 300 souls, but you still want to use a checklist to ensure that you don't miss out on anything.

 

Define Your USP

 

A unique selling point or a unique selling proposition is what makes you different from others who may be in the same market as you. It's important that you define this for yourself.

 

Know Who Your Audience Is

 

Who wants what you have to offer? Who needs your solutions? You need to know so that you can properly segment your audience, not to mention create better products and services.

 

Pick Representative Images

 

When choosing images it's important to choose some that get attention but also are representative of the tone, image, and market you want to represent.

 

Develop Ad Titles

 

Write different advertisement titles based on the audience you want to attract. You may have several sub-segments of your audience that will respond to titles in different ways.

 

Write the Ad Copy

 

Based on your USP, the titles, your goals and images, write the ad copy that you want your audience to click on. Space is limited and you want it to be set up right.

 

Make Different Combos

 

When you make your advertisements it's important to make various combinations of ads. You don't want to run just one type of ad, you want to choose different combinations so that you can see what works best.

 

Segment Your Audience

 

The segments you choose will dive deep into the different audiences that you have, and also help you better define your audience. You can segment by age, targeted groups, locations, and even specific people.

 
Determine Which Formats

 

You can choose marketplace ads, post ads, sponsored stories, and also Facebook objects. These types of ads offer different benefits determined by your goals, so the type of ad you choose will be very much dependent on what your goals are.

 

Choose Bidding Strategy

 

Whether you choose PPC or CPM will make a difference. When you're new it is recommended that you choose CPM to maximize your budget and get a better ROI.

 

Set Your Budget

 

How much are you willing to pay based on your bidding strategy? You can set up a daily budget which you can easily pause and restart as you check the results.

 

Test Everything

 

You can't be sure if your campaigns are working if you aren't testing everything.

 

Facebook wants your business to succeed when using their social platform. This just makes sense. If you achieve your business goals while spending money on Facebook advertising, you're likely to use it again in the future.